We provide a conclusive proof of the benefits of satisfying the customers with high quality of products and a high level of service.

Fundamental objective - Total Customer Satisfaction

Global competition is driving companies to improve their performance. Product quality, cost, time-to-market, and customer service are some of the factors that determine the winners. They are those that can cope with the changing market requirements, institutionalize new management philosophies, and implement advanced technologies to improve their product and process. While larger corporations are well positioned to meet, or even take advantage of these challenges, smaller companies are constrained by limited resources. With limited resources at hand they will have to quantify the impact of every change, be it technology or management technique, before they try it out. A wrong technological move could be the end of a product or even the company. Sometimes it is cost-effective to utilize external resources, form a consortium, or even a virtual enterprise.

Management policy

The company respects independent spirit, fundamental equality and mutual trust of each human being who works for, or comes in contact with the company. The management policy focuses on developing and enhancing the essential character that every individual possesses - such as freedom, creativity and hard work.

Key goals
  • People
  • Marketing
  • Technology
  • Product
  • Manufacturing
  • Service

Quality objective

“Maintaining an international viewpoint, we are dedicated to supplying products of the highest efficiency yet at a reasonable price for customer satisfaction”.

  • Sustained quality excellence requires continuous process improvement. This means, regardless of how good present performance may be, it can become even better.
  • People provide the intelligence and generate the actions that are necessary to realize these improvements.
  • Each employee is a customer for the work done by other employees or suppliers, with right to expect good work from others and an obligation to contribute work of high caliber to those who, in turn, are his or her customers.

Conditions of customer listening

  • It must serve to identify customers and determine their requirements.
  • It must indicate the extent of customer satisfaction in absolute terms as well as relative to its competitors

1. Customer Expectation Determination

  • Market research teams
  • Customer group/segmentation
  • Competitive analysis/ differentiating factors
  • Environmental scan
  • New products / emerging market research

2. Customer Relationship Management

  • Developing Relationship strategies
  • Access to customer
  • Continuous Customer feedback
  • Conducting Transaction based surveys
  • Establishing Customer focus groups
  • Conducting lost customer analysis
  • Employee feedback

3. Customer Satisfaction Determination

  • Customer satisfaction measurement
  • Competitive comparisons
  • Dissatisfaction analysis
  • Post -installation survey
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